MILWAUKEE, Wis.–More than 140 credit union professionals from across the country participated in Corporate Central CU’s Digital Marketing Forum, which were held virtually over two days. Presenters covered topics including digital excellence, SEO and accessibility, marketing digital banking, and other trending digital marketing topics.
Speakers and topics covered included:
- Virginia Heyburn, VP-business development at Fiserv Global Sales Organization, who presented ways in which credit unions should be adapting and growing to keep up with the Fintechs. Heyburn also discussed next-level financial services that are conversational, fast, snackable, and embedded, with ways for credit unions to deliver finely tailored advice and services instantly.
- Diane Kulseth, senior SEO consultant at Siteimprove, who presented on the importance of building a stronger user experience with websites. She took the audience on a deep dive into the overlap between search engine optimization (SEO) and accessibility, and why it is more important than ever to include accessibility in their SEO arsenals, Corporate Central said.
- From Finastra, Amber Sappington, head of Data and Analytics, and Merrijo Hale, sales executive, presented opportunities for credit unions to utilize artificial intelligence and machine learning to better understand member behavior. They also discussed how to use data to improve strategic planning and execute and analyze marketing campaigns.
- Sarah Best, CEO + chief strategist of Sarah Best Strategy, who demonstrated how credit unions can use Google Analytics to align social media campaigns with company goals. She discussed details demystify marketing metrics like bounce rates, and shared actionable advice with the audience.
‘Fantastic to See’
“This is the second time Corporate Central has hosted this event, but the first time hosting virtually,” said Jesse Kohl, SVP-corporate development. “It was fantastic to see so many credit union marketing professionals from coast-to-coast attend our forum. We appreciate all of the presenters and panelists for their time, insights, and advice, and we sincerely hope all the attendees learned valuable information to take back to their credit unions.”
Peer Discussion Held
The two-day event concluded with a peer discussion moderated by Tony Hill, SVP/chief marketing officer at CUES. Participating in the discussion were:
- Ben Bauer, VP of Awesomeness (marketing) with Simplicity Credit Union and Exclamation Services CUSO
- Paul Kurth, digital branch manager with
Connexus Credit Union
- Erika Hill, VP-marketing with Trellance
- Tim McAlpine, CEO of Currency Marketing
“Our goal with the Digital Marketing Forum is to help credit unions prosper in this ever-changing digital age,” said Kohl. “We are optimistic this event equipped them with some tools to help them along the way.”