SCOTTS VALLEY, Calif.–Two credit unions have selected Intuvo, a provider of marketing automation software and a division of CU Direct. Entering into the new partnership agreements were the $1.6-billion Royal Credit Union in Wisconsin and the $462-million La Capitol Federal Credit Union in Louisiana.
With the new agreement, the credit unions will be implementing Intuvo’s mortgage automated marketing platform to increase loan volume and member satisfaction. The company’s mortgage platform provides credit unions with dynamic, marketing automation and communication tools to stay engaged with members throughout the home shopping, buying, and loan closing process.
“Our credit union customers typically experience an average increase of pull through rates of 20%-80%, while reducing staff workload 10%-30%,” says Jeff Shood, Intuvo’s president and co-founder. “We look forward to helping Royal Credit Union and La Capitol FCU employ member marketing strategies that will meet or exceed these rates, while also improving net promoter scores, and increasing products per member.”
Unique to Intuvo is the ability to integrate their software platform directly, and seamlessly, to credit unions’ mortgage loan origination systems (LOS), including Accenture Mortgage Cadence, Ellie Mae Encompass, D+H MortgageBot, Lending QB, FICS, and others, and provides ready to execute marketing communications, the company said. As a result, Intuvo is able to help credit unions build member loyalty and business relationships with realtors through the mortgage channel, and increase mortgage loan opportunities.
Intuvo said its customers have consistently increased their lending business by up to 30% by automating the analysis of real-time member data and triggering personalized communication via email, direct mail and salesforce automation.