CHESTERFIELD, Mo.–NewGround has launched a new website and refreshed brand it said will allow it to “go to market with a progressive, connected approach to deliver the next generation of design.
Leading the industry for over 100 years in thought leadership and innovation with a menu-based approach, NewGround offers strategy, design, project management, environments, and change management services for financial, retail, and corporate organizations across North America.
“With further-refined messaging, branding, and digital presence, NewGround’s key messages serve as the compass to reinforce the refreshed brand identity and set the company apart from competitors,” the organization said in a statement.
The company added that to accompany its revitalized messaging, the new website showcases a vibrant, modern color palette and striking project photography to bring the refreshed brand to life.
“The revamped website deep dives into consistent messaging surrounding projects, services, expertise, and the latest research and insights,” Newground stated, adding that crisp, clean backgrounds with pops of color and streamlined navigation throughout the site reinforces new brand standards.
“We are excited to launch our new website and refreshed brand to make NewGround the strongest and fastest in our industry,” said Kevin Blair, President and CEO at NewGround. “Our innovative strategy on how we go to market will help us better-serve our clients and achieve our overall company goals.”