MINNEAPOLIS– OnApproach, a provider of big data and analytics solutions for credit unions, announced the release of its latest video case study. The case study, “Ideal Credit Union Transforms Member Rewards with OnApproach,” details the successes Ideal Credit Union obtained while utilizing OnApproach's innovative data platform, OnApproach M360 Enterprise (M360).
The case study details the $638-million Ideal Credit Union's) need of a program that would allow them to expand their product offerings in a profitable manner. Retaining a vast database of customer information, Ideal Credit Union faced the challenge of extracting and organizing this data to create beneficial programs. The ability to integrate disparate data sources in order to capture value from data analytics is crucial. OnApproach's ability to gather and integrate all of Ideal's transaction data made it possible for Ideal Credit Union to achieve success through a VIP Program which pays back members based on their value to the credit union. Since its inception, the program has gained momentum, and members consistently look forward to their payout, the company said.
"OnApproach was able to help us by looking at our transaction data, which was very beneficial in determining what profitability looks like." Remarked Alisha JR Johnson, Senior Vice President of Marketing, Sales and Service at Ideal Credit Union, in a statement. "It's a program that's very unique to us. It's something that differentiates us, and is something we're very proud of because our members have made us successful, and this program helps us return the success to our members."
"Ideal Credit Union was one of our very first clients and continues to be one of our most successful. The team at Ideal has found numerous ways to use the data in M360 to deliver value to both the credit union and its members. We are very excited to have them as a partner of ours,” stated Austin Wentzlaff, Director of Business Development at OnApproach.