LAS VEGAS—The $1.4 billion One Nevada Credit Union here has signed with Seattle-based Strum Platform to use the company’s Customer Data Platform (CDP).
“Strum Platform is now one of the leading analytics marketing technologies in the credit union and banking industries,” Strum said in a statement. “It helps financial leaders ‘actionalize’ their data to generate new deposits and loans using machine learning and AI, through intelligent targeting and highly personalized marketing automation. By tapping into behavioral and transactional data, enhanced with lifestyle segmentation insights, it maximizes intelligent audience segmentation and personalizes cross-selling and onboarding to generate and track revenue results.
How Data Will be Used
Steve O’Donnell, EVP and CFO with One Nevada, said the credit union selected Strum Platform because of its expertise in helping credit unions take action with their data analytics with AI insights for “life stage targeting, next best cross-selling and personalizing smarter experiences.”
“By having relationship profitability and lifestyle insights, we can onboard new members, better engage current members, and improve relationship-building journeys instantly,” O’Donnell said in a statement. “The combination of Strum Platform with our enterprise data warehouse provider Arkatechture, will allow us to fully leverage our data lakehouse insights, AI models, and business intelligence to help our members improve their financial well-being while accelerating our growth and marketing strategies. By automating workflows, we are trading our staff’s busy-work for frictionless and smarter member experiences."
‘Deep Insights’
Added Strum Platform CEO Mark Weber, “We’re providing our clients deep insights into their customers’ and members’ lives with automated tools to build smarter journeys that fuel engagement and boost deposit and loan growth. Some of our clients are increasing their deposit and loan account openings by eight to ten times, while also capturing vital younger millennial and GenZ segments in ways that improve their financial wellbeing.”
For additional info, go here.
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