LAKE FOREST, Ill.–PSB Integrated Marketing launched its new corporate brand at the recent CUNA Marketing and Business Development Conference. The name change comes following their 2014 merger with Westamerica Graphics, an Orange County California firm. The new entity is known as Westamerica Communications and is 105 employees strong with clients throughout the United States.
According to PSB President, Mark DeBellis, the new company is geared to meet the needs of today’s financial marketer. “With our 25 year history servicing the financial community these new resources make us even stronger. Our expanded offerings include traditional and digital creative services, electronic and traditional design, complete mailing capabilities and comprehensive direct marketing resources including list acquisition, pre-approvals and data modeling.”
The conference was the first opportunity to showcase Westamerica’s new comprehensive video production services.
The video offering from Westamerica is very different from other traditional video providers, explained Mike Smith, Westamerica’s Director of Video Production.
“We bring a new approach to the video environment. Our program features the Shoot Once, Create Many system of video asset production and management. This program features the most advanced digital asset management tools combined with award-winning production quality.”
Future plans for the company include their continued expansion of the highly successful Loan Generator Program, offered through their partnership with CUneXus. This program, now installed in client locations throughout the country, helps financial institutions increase lending through perpetual loan approval. It’s a marriage of traditional direct mail with online and mobile access.
Westamerica Communications will make their headquarters at the former PSB location in Lake Forest, CA.