PolicyWorks White Paper Addresses Marketing, Compliance
DES MOINES, Iowa– With marketers facing pressure to adapt to ever-changing marketing methods and technologies–in addition to compliance demands– PolicyWorks has published a new white paper, “Pull Together for Creative, Compliant Marketing.” Cindy Williams, VP-regulatory compliance, said the paper reflects the need for an “all hands on deck” approach to credit union marketing, adding that where marketing is often seen as an afterthought, compliance with regulations can easily be overlooked.
“Today, as credit unions are promoting products and services in person, on the phone, online and inside social networks or mobile apps, the risk of deviations has grown exponentially,” writes Williams. “When marketing, compliance and product managers are working in tandem from the outset, consistency across marketing channels becomes much more attainable.
“A product or service idea is conceived, researched, scoped, developed, tested, tweaked and prepared for launch,” Williams continued. “It’s often at this point marketing staff is brought into the fold. Marketers, too, have been known to embark on their own endeavors before looping in the right internal experts. In the highly regulated financial industry, however, this can create huge stumbling blocks with both financial and reputational repercussions.”
Williams digs deeper into these consequences in the paper, noting financial services organizations that have recently suffered the consequences of non-compliant marketing. She also examines emerging technologies and trends complicating marketing compliance today, as well as includes tips on achieving compliance with little time and financial investment.
To download the white paper, ““Pull Together for Creative, Compliant Marketing,” visit http://www.policyworksllccompliance.com/creative-compliant-marketing