LOMBARD, Ill.–Raddon Financial Group, a provider of financial industry research and trends data, reported that it added 50 new financial institution clients in 2015, including 40 credit unions, seven banks and three other institutions. Raddon offerings such as the relationship survey program, CEO Strategies Group, Integrator business intelligence, and strategic consulting remained in demand by new clients, the company said.
Among its new clients:
- The $2.3-billion Navy Army Community Credit Union in Corpus Christi, Texas joined the CEO Strategies Group, and selected the Member Relationship Survey and Integrator. "Credit unions are facing strong competition right now, and because of this, it is vital to know where there are opportunities to grow and strengthen member relationships," said Sarah O'Brian, president and CEO, Navy Army Community Credit Union. "We've engaged Raddon to identify ways to enhance the member experience, while determining our strategic growth prospects based on key performance metrics."
- The $1.9-billion Georgia's Own Credit Union in Atlanta selected the Member Relationship Survey with strategic planning services, in addition to joining the CEO Strategies Group. "Having access to data-driven research and tailored business intelligence analyses can add significant value throughout many decision-making processes," said Kelly Garmon, chief marketing officer, Georgia's Own Credit Union. "As a leader in strategic data research and trends analysis, Raddon provides institutions with a 360-degree view of their relationships, growth opportunities, and organizational direction."
'Data is Fundamentally Valuable'
"Data on relationships, performance metrics, and long-term sustainability is fundamentally valuable to all financial institutions, including credit unions, banks, and wealth management firms," said Chris Canton, senior vice president, Raddon Financial Group. "Organizations partner with Raddon to gain clarity on their day-to-day challenges and opportunities, in addition to vibrant strategic guidance on how to grow business. Our core objective is to help our clients understand their customers and members, and to determine smart growth goals that can be achieved, and even exceeded, through robust analytics."
Raddon said its relationship survey program evaluates key factors that foster growth, including loyalty, service quality, engagement and share of wallet. Through direct mail, email, online, and phone surveys, the program also identifies consumer segments that can enable the financial institution to grow its online, mobile, and tablet products and services.
A semi-annual program with robust reports, regional workshops, and on-site presentations, the CEO Strategies Group serves financial institutions of all asset sizes with a detailed analysis on key performance indicators, growth opportunities, operational efficiency, customer relationship building initiatives, and profitability assessments.
Integrator is a flexible, fully-integrated marketing customer information file (MCIF) with advanced functionality and customer relationship management (CRM) modules for lead and message presentment, referral tracking and business process management. The system offers advanced management reporting capabilities, research-based segmentation, cross-sell intelligence, campaign management, and activity-based profitability analyses mapped to the general ledger.
Raddon strategic consulting provides financial institutions with growth-driven solutions for sustainable business improvements and measurable results. Areas of focus include strategic planning, revenue enhancement, sales culture transformation, retail banking strategy, branch and market analysis, marketing plan development, growth and retention strategies, product design and pricing.