SAN LUIS OBISPO, CALIF.–SESLOC FCU has selected Seattle-based Strum, a financial services strategic marketing and brand consultancy, for its cloud-based data analytics solution Strum Platform.
According to the company, Strum Platform is a next generation Business Intelligence analytics platform that enables financial leaders to “build richer consumer insights leveraging enhanced and accurate data, AI and marketing automation to personalize journeys that enhance profitable relationship opportunities and measure ROI.
Speeding Initiatives
“We chose Strum Platform from other analytics systems, because it could enhance and speed our digital experience initiatives, while driving business growth results,” said SESLOC’s COO Kelli Briggs, “Critically important, too, we could deploy it in months, not years. Our managers are hungry for daily insights into our members’ relationship journeys and simple, visualized KPI dashboards that improve our adaptability. We need BI insights that tell stories to help us collaborate around making smarter, faster decisions to improve our performance and growth.”
Added Kara Clark, marketing manager, “We’re excited to leverage Strum’s deep financial marketing analytics expertise and strategic insights that went into the design of the platform. We needed greater ability to advance our digital marketing automation, while measuring marketing performance, member targeting, ROI and conversions across our channels. Strum Platform’s advanced analytics and integrations are unique in the market today.”
Swimming in Data
Strum Platform CEO Mark Weber noted many of the company C-Suite clients are swimming in data, but starved for analyst-level intelligence to improve insights into their member’s needs and pain points they can act on.
“Improving people’s lives with more personalized solutions requires enhanced segmentation, intelligent data and AI models to deliver simple, relevant solutions across multiple channels,” said Weber. “We built our BI platform to help leaders drive more nimble strategy decisions and actionable results to improve performance, profitability and personalization.”