SAN DIEGO – CUSO Financial Services has been selected as broker-dealer for STCU in Spokane, Wash. CFS said it will help build the new STCU Investment Services program and integrate it into the core offerings and services of the financial institution.
STCU executives reviewed six broker-dealers, then chose CFS because of its focus on providing technology that benefits credit union members as well as investment advisors. CFS’s flexible investment program models and specialization in working with credit unions also attracted STCU, according to the company.
“One of STCU’s objectives is to offer our members a full spectrum of financial products and services to support them throughout different life stages,” said Sue Welberry, director of operational services at STCU. “With CFS’s technology tools that allow members to do business with us either in the branch or on their own time, we can help guide Generation Z through Baby Boomers with their long-term investing goals.”
STCU Investment Services will utilize CFS’s integrated wealth reporting platform that consolidates client account data from hundreds of sources to deliver an accurate, single view of their assets. Members will benefit from My Portfolio View, which allows them to access real-time portfolio data and manage their investments from the credit union’s website. STCU will also employ Build My Profile, enabling their advisors to send clients an electronic profiling questionnaire that they can complete either in the branch or remotely. These technology tools all integrate with dataVISION, CFS’s client and account management system. The tools work together to make investment services easy, secure and efficient for advisors and members alike.
“We are committed to supporting financial institutions as partners—not just as clients—so our aim is to create customizable, profitable programs that meet their needs and those of their members,” said Valorie Seyfert, CEO at CFS. “With advanced, integrated and efficient technology systems, we are changing the way advisors do business and the way credit unions look at their investment programs.”