MARSHFIELD, Wis.–A branch of Simplicity Credit Union here designed and constructed by La Macchia Group has received an Excellence Award for Branch Design from CUNA’s Operations, Sales & Service Council. The project was honored at the Council’s 19th annual conference in Las Vegas.
Simplicity Credit Union won in the Best Branch Design category (assets $150-$500 million) and was recognized for the innovative ways the CU has simplified members’ financial lives through the redesign of their main office branch.
La Macchia Group, a national consulting and design/build firm that specializes in projects for financial institutions, reported it designed and built the Simplicity Credit Union project from start to finish. La Macchia Group said it focused the design on the credit union’s vibrant new brand and provided a forward-thinking layout for credit union members, complete with coffee bar and children’s play area. Technology innovations incorporated into the space included new marketing kiosks, teller pods and an iPad station.
Milwaukee-based La Macchia Group said it is now working with Simplicity Credit Union to incorporate this same member-engaging design into their other branch locations in Stevens Point and Plover, Wis. The work will be completed within the next year.
“Simplicity Credit Union has been a forward-thinking client that is pushing the envelope to enhance the member-experience at all of its branches,” said Benjamin La Macchia, VP of Planning and Real Estate for La Macchia Group. “We’re excited to be part of the team that was recognized for these efforts.”