OSHKOSH, Wis.–Chatter Yak!, a CUSO specializing in marketing, advertising and social media and consulting, has announced upgrades to Yak Tracker, a premium lead generation application it says allows credit unions to use social and digital media to generate leads and revenue.
“In order to continue helping our credit union clients thrive, we are dedicated to always improving our solutions,” said Bryce Roth, President and co-founder of Chatter Yak!.
According to the company, some of the most recent improvements and new additions include:
- API for CU*Answers core data processing integrations
- Improved dashboards, tracking and contest reports
- Text elements customization including hyperlink functionality
- Social sharing improvements
- Improved credit union notifications for loan and checking account leads
- New stock questions based on two years of research from successful campaigns
- New checking account recapture options to help credit unions secure deposit accounts.
Michigan-based Honor Credit Union recently reported closing $2.39 million in loans using the application in 2016. Wisconsin-based Verve, a Credit Union, reported it closed $3.9 million in loans using Chatter Yak’s Yak Tracker during 2016. Verve also reported netting over $79,000 in non-interest income in addition to the more than $3.9 million they have added to their loan portfolios.