GRAND RAPIDS, Mich.–Xtend, Inc. is reporting that its recent partnership with Zipwhip has resulted in a significant pipeline of two-way text implementation projects for its credit union customer-owners. After a series of recent web conferences, the CUSO said it it has received nearly two-dozen requests for contracts and due-diligence packets.
“We believe that expanding into two-way texting will be a de facto part of the member service strategy for credit unions in the years to come, and for many that is 2017,” said Xtend President Scott Collins. “As the father of millennials, it took me a lot longer to embrace texting as an important communication channel than it did my three boys. As college students they are active members of credit unions, so I see this as another vital arrow in the quiver for credit unions to serve members on the member’s terms. Our partnership with Zipwhip has allowed us to not only offer a leading edge communication management system, but also one that is very cost-effective.”
Collins also noted that the CUSO’s Xtension Contact Center will be rolling out a proof-of-concept where the team handles the text dialogue with members from a centralized resource center. “This allows our customer-owners to tap into extended hours, weekends or even a fully outsourced support for their members,” he said.