AUSTIN, Texas—Buzz Points has published a new eBook that suggests many community financial institutions inaccurately assume that the insights and actionable conclusions provided by “big data” are beyond them. In fact, buried in CFIs core banking data are hidden treasure troves of information – information that is not only easily accessible, but when analyzed, organized and applied correctly, can also prove a goldmine for improving all manner of business objectives, according to the eBook:
Among those treasures:
- Refining marketing strategies with more targeted demographic groupings and more focused objectives.
- Increasing non-interest income by identifying high-value customers.
- Determining the “lifetime value” for customers through in-depth analysis of individuals and entire demographic groups.
The eBook can be found here.