ST. PAUL, Minn.– Affinity Plus will be the title sponsor of the 2017 University of Minnesota Homecoming Parade, in recognition of the credit union’s decades-long relationship with the university and its students, faculty and staff.
The annual Homecoming parade is Friday, Oct. 20, and begins at 6:30 p.m. The theme of this year’s parade is “Tradition Never Graduates,” and Dave Larson, Affinity Plus president/CEO, said that matches the credit union’s commitment to the university.
“For decades, we’ve been establishing meaningful, life-long relationships with students, faculty and staff members,” Larson said.
Amber Shanley, Affinity Plus Minneapolis market manager, oversees the credit union’s branch along University Avenue next to the U’s sprawling campus. Shanley said Affinity Plus serves so many students, faculty, employees and alumni daily “we really believe that Affinity Plus not only serves the U of M community, we’re part of the U of M community.”
Along with participating in the parade, Affinity Plus will be visible throughout Homecoming festivities, with its logo on homecoming billboards and posters on and near the university campus. The credit union also will host an information booth on campus in Cooke Hall, Shanley said.