WINSTON-SALEM, N.C.–Allegacy Federal Credit Union has been recognized with a Diamond Award by the CUNA Marketing & Business Development Council for its website.
The credit union partnered witih PixelSpoke on the redesign.
“As a trusted partner with expertise in the latest online capabilities, PixelSpoke’s understanding of Allegacy’s brand and commitment to member service made them our partner of choice,” said Allegacy’s Digital Program Manager Colleen King. “After actively seeking input from new and repeat site visitors, it was fulfilling to develop solutions and opportunities to better serve our members.”
King led various aspects of the project and, along with the help of marketing specialists, managed the editing, review, and loading of more than 300 pages within the website.
Added Assistant Vice President of Marketing Suzie Burrow, “This project truly was a collaborative team effort and we were thrilled to see a significant increase in website traffic soon after launching.”
In the six weeks after the launch, clicks to the "Join" page increased 44.8%, pages per session increased 87.6%, and the bounce rate decreased 84.9%.
“We are incredibly proud of our Marketing team for receiving this award that recognizes all their remarkable talents and hard work on our website redesign,” said Allegacy President and CEO Cathy Pace. “With our new design, members are empowered to explore various paths to their goals by using our interactive tools.”