RIVERSIDE, Calif.–The Corona-Norco Settlement House recently received a $5,000 donation from Altura Credit Union as part of its year-long #AlturaCares campaign. Launched in 2015, this community-oriented promotion involves Altura’s members in selecting and raising funds for four local non-profit organizations.
Settlement House has been helping people for more than 100 years. A United Way Agency, it provides for the temporary emergency needs of low-income individuals and families in Corona and Norco. Its mission is that “no family or individual will go without food or shelter and that no child will go to school withoutproper clothes.”
#AlturaCares worked closely with Altura members to identify four local charitable causes for this program. Samatha Smitley, an Altura member since 2009 and a volunteer at Settlement House, brought the organization to Altura’s attention. She appeared in the credit union’s campaign, “The Cards that Show You Care,” which included TV, outdoor and newspaper ads.
During June, July and August, every time an Altura member made a purchase with their Altura Visa Credit Card or Debit Card, a portion of each sale was set aside for Settlement House, up to the $5,000 maximum.
“A crisis can turn someone’s life upside down,” says Tina Covington, vice president, Sales and Business Development, Altura Credit Union. “Many people have nowhere to turn when an unexpected emergency strikes. This may leave them homeless, impacting their health and placing them in jeopardy. Settlement House helps prevent a temporary crisis from becoming a permanent one.”
Below, Altura Vice President of Business Development Tina Covington, left back row, AJ Warner, Altura Corona Branch manager, and Jennifer Binkley, Altura chief operating officer, present an #AlturaCares check for $5,000 to Sally Carlson, Board president, front left, and Kathy Fichtelman, Board secretary, of The Corona-Norco Settlement House, which has been assisting people in crisis for more than 100 years. Altura member and Settlement House volunteer Samantha Smitley brought the nonprofit to Altura’s attention for its #AlturaCares community-oriented campaign.