EAST HARTFORD, Conn.--American Eagle Financial Credit Union has named Dara Macchi Vice President of Marketing.
In her new role, Macchi will manage and direct the Credit Union’s branding and product marketing, community and public relations, and marketing automation functions.
Macchi comes to AEFCU with over 15 years of marketing, eBusiness, and social media experience from The Hartford, Travelers, and most recently Farmington Bank where she held the position of Vice President, Marketing Director. Macchi earned her Bachelor of Science degree in Marketing from the University of Rhode Island. She is also a graduate of the Connecticut School of Finance and Management, the CU said.
“We are pleased to add Dara to our leadership team. She brings strong communication skills, in-depth knowledge of the financial services market and a passion for serving our customers and communities in the Greater Hartford region,” said Brian Kennedy, senior vice president & chief strategy officer for American Eagle Financial Credit Union. “Dara’s efforts will have a positive impact on how the Credit Union communicates with and serves our members going forward."
Macchi currently serves as a Board Member on the Farmington Public School Foundation. She is also an active volunteer with the First Connecticut Bancorp Grant Committee, West District School’s Parent Teacher Organization, United Way, Junior Achievement, and the Executive Women’s Golf Association.