TULLAHOMA, Tenn.- Ascend Federal Credit Union has won a Diamond Award from the CUNA Marketing & Business Development Council.
Ascend won the award in the “Brand Awareness” category for its imaginative “Someday” campaign.
As part of the campaign, Ascend’s goal was to assist young, striving adults to achieve aspirational plans of financial freedom and to highlight the credit union’s resources to help them accomplish their objectives.
“It’s an honor to once again be selected as a CUNA Diamond Award winner, especially for a campaign designed to help our members live their best lives,” said Leslie Copeland, chief strategy officer for Ascend. “Facilitating them in obtaining that ‘someday’ — getting the car, home, or vacation of their dreams is an essential part of our credit union’s mission. As a trusted partner, helping members achieve their financial goals while also winning an award makes us extremely proud.”
“The Diamond Awards showcase the best of the best in credit union marketing and business development initiatives,” said Marella Nardotti, Diamond Awards chair and chief marketing officer at NextMark Credit Union. “They recognize innovation and creativity, while tying in impact on organizational profitability, growth, and brand awareness.”