JACKSON, Mich.– After purchasing a wrap-branded Ford Fiesta, Michigan Community Credit Union has been promoting the hashtag #FindTheFiesta on the vehicle as a means of creating a fun and different way to interact and engage with the community. When the branded Fiesta is spotted, MCCU is welcoming the public to take a photo and post on Facebook, Twitter, Google Plus, or Instagram with the #FindTheFiesta hashtag. Of those that post using this hashtag, one winner is being randomly chosen to win a $50 gift card and will be notified via social media. Participants are not required to be a Michigan Community Credit Union member. The winners are selected quarterly of each year, and the next drawing will occur in April.
Not only has the branded Fiesta been a focus on Michigan Community Credit Union’s social media pages, the Credit Union has also driven it in multiple local events. “We are having fun driving the Fiesta in local parades,” said Liz Hoffius, Marketing Manager of Michigan Community Credit Union. “We’re excited to continue engaging with the community in this way and to see the pictures that are posted on social media using the hashtag.”