HOOVER, Ala.--Avadian Credit Union has hired Jeff Skipper as Assistant Vice President, Branch Experience and Product Strategy.
Skipper brings more than 20 years of marketing and retail experience to Avadian. Before joining the credit union, he developed campaigns to strengthen brands and increase customer engagement for local Birmingham companies, including Books-A-Million, 2nd and Charles, and Joe Muggs Coffee. In his new role, Skipper’s responsibilities will include researching optimal branch locations and implementing new product initiatives to provide credit union members with the best opportunities for financial growth, the CU said.
"Jeff comes to the table with a plethora of experience in multiple industries,” stated Stanton Davis, Avadian's Chief Experience and Innovation Officer. “His eye for market data and product positioning will allow Avadian to grow our membership and provide current members with the best products to achieve their financial goals. We’re thrilled to learn from him and utilize his insight to develop better strategies to engage our membership."
"I’m excited to begin working with Avadian on new product strategies and identifying untapped markets to grow this already exceptional brand,” Skipper said. “I look forward to delving into Avadian’s current products and creating new opportunities to expand and serve the credit union’s membership."