MONTGOMERY, Ala.–Avadian Credit Union announces the hiring of Ashley Wilbanks as Marketing Manager.
Wilbanks brings over 18 years of marketing experience since graduating from the University of Alabama, where she earned both a Master's and Bachelor's degree in Marketing. Before joining Avadian's team, she was most recently employed as a Senior Relationship Developer for the Birmingham-based marketing agency, Reflex Blu, where she worked directly with financial institutions. In her new role, her responsibilities will include managing the day-to-day operations of the Marketing department and overseeing media and special projects for the credit union.
"When looking for the perfect candidate to fill this position, we were searching for someone who is really intense about the customer or in our case member experience. It's our mission to always provide our members with delight in everything we do and in every way possible. We needed someone who embodies that mission, and it was clear Ashley gets it," states Stanton Davis, Avadian's Senior Vice President of Marketing.
"I am delighted about working with Avadian's marketing team on developing plans and strategies to integrate new channels into the marketing mix and to discover new ways to improve on an already great customer service experience. I also look forward to delving into the Avadian brand and continuing to extend it to grow market share," states Wilbanks.