PANAMA CITY, Fla.– Bay Credit Union has been honored with a national “Category’s Best” Diamond Award for its “Reduce. Refi. Relax.” auto loan campaign by the CUNA Marketing & Business Development Council.
The “Reduce. Refi. Relax.” auto loan campaign received the highest recognition in the complete campaign category.
“After several years without any loan promotions, it was important to remind our members that Bay CU is a top-choice lender in our market, while also generating awareness for our fast and efficientonline loan process,” said CEO Mike Akers.
The campaign was structured to incentivize members to take advantage of the 24/7 online loanplatform. The credit union offered a discount on the applicant’s current interest rate when they refinanced their auto loan with an additional discount when the application was completed online. This appealed to payment-conscious members who had purchased vehicles with a higher rate at buy-here-pay-here lots, the credit union said.