WATERFORD, Conn.--Charter Oak Federal Credit Union has named Ron Wertz as its Vice President Director of Marketing.
Wertz has 20 years of marketing experience as a creative designer, webmaster, data analyst, and content strategist. “Ron’s extensive marketing and analytics skills combined with his experience working with developers, designers, and brand managers are tremendous assets to bring to our marketing team,” said Brian A. Orenstein, Charter Oak’s President and Chief Executive Officer. “His proven record of analyzing metrics and applying the analysis to campaigns to make data-driven decisions will further strengthen Charter Oak’s marketing brand.” Wertz's talents also include digital animation, UX research, IA and UI design, metric dashboard integrations and data aggregation.