RALEIGH, N.C. –Activate Good and Points of Light recognized Coastal Credit Union, as one of the companies honored in the Greater Triangle’s first-ever Civic 50.
The honor represents Coastal’s commitment to the Triangle community and overall positive corporate citizenship.
Every Civic 50 applicant took an extensive survey consisting of quantitative and multiple-choice questions designed to measure and rank corporate community engagement programs.
According to Coastal, honorees were selected based on four dimensions:
- Investment. How extensively and strategically the company applies its resources to community engagement, including employee time and skills, cash, in-kind giving, and leadership.
- Integration. How a company’s community engagement program supports business interests and integrates into business functions, or how it “does well by doing good.”
- Institutionalization. How the company supports community engagement through its institutional policies, systems, and incentives.
- Impact. How a company measures the societal impact of its community engagement program.
Contributing factors to Coastal’s recognition included:
- Community Impact activities that connect its philanthropic efforts to its financial well-being expertise
- The ongoing development of the Coastal Credit Union Foundation, including making more than $500,000 in affordable housing grants in 2022
- A significant involvement and active participation of employees in various volunteer activities outside the workplace.
“Civic engagement is the lifeblood of credit unions,” said Creighton Blackwell, Coastal’s chief community impact & public affairs officer. “We can’t fulfil our mission and improve the lives of our members without fully immersing ourselves into the communities that we serve.”