Coastal Credit Union Hires Foley as VP, Brand and Member Experience

RALEIGH, N.C. -- Coastal Credit Union has hired Charlene Foley as VP, Brand and Member Experience.

She will be responsible for planning and executing strategies for achieving excellence in member experience; and promoting a culture of member-centric excellence across all member touchpoints, including Coastal’s branches, contact centers, and remote and digital delivery channels. 

Foley brings more than 25 years of experience that includes customer experience management, omni-channel engagement, marketing strategy, analytics, product management, communications and strategic planning.  She served as VP, Exceptional Experience at Blue Cross Blue Shield of North Carolina and was most recently the Chief Customer Officer for Hearful Technologies, Inc.