NEEDHAM, Mass.--Direct Federal Credit Union announced three new C-Level positions.
Michael Ferreer has been promoted to Senior Vice President, Chief Experience Officer. Ferreer joined Direct in October 2014 as Vice President of Sales and Marketing. He has over 20 years’ experience in the banking industry. In his new role Ferreer will work diligently to ensure a seamless experience for Direct Federal members from the first touchpoint to the last. He will continue to oversee Sales and Marketing and will now have responsibility for Member Services, Branch, and Commercial Banking, the CU said.
Amy Horan has been promoted to Senior Vice President, Chief Lending Officer. Horan joined Direct in February 2016 and has over 25 years of Lending experience. In her new position, she will introduce loan products that serve members financial needs across all stages of life and will continuously streamline workflows across all of lending to create efficiencies for added value.
Brian Medeiros has been promoted to Senior Vice President, Chief Information Officer. He joined Direct in November 2016. In this new role, Medeiros will lead Direct in their first Core System conversion in over 30 years, update Direct’s online and mobile banking platform, and build an internal development team to keep Direct at the forefront of banking technology. Additionally, he will continue to assume responsibility over the IT Department, the CU said.
“These three individuals have made significant strategic contributions to Direct. Their thorough and insightful knowledge and proactive ownership of their respective areas of the business enable them to provide essential leadership in the ongoing development and deployment of our Strategic Plan. As such, they have also received appropriate C-level designations.” Said Joe Walsh, President and CEO of Direct Federal.