MIDLAND, Mich.—Dow Credit Union said it has won six Diamond Awards from America’s Credit Unions’ Marketing, PR & Development Council, with the honors coming in a year when the national competition drew a record 1,481 entries from credit unions across the country.
Dow CU said its awards included Category’s Best in Digital Advertising for its “Rates That Wow!” campaign, along with additional recognition in Email Marketing for the same campaign, Humor and Wit for “90 Days No Pay!,” Financial Education for both “Money on the Move” and “Piggy Bank Picasso,” and Membership Growth for “Open to All.”
“These Diamond Awards validate what our members already know—Dow Credit Union is doing something different,” President and CEO Michael Goad said in the statement, which also noted the work was created entirely in-house, according to Alayna Gant, director of marketing and community relations.