TAMPA, Fla.--GTE Financial has promoted Lisa Cathey to Assistant Vice President (AVP) of Marketing.
Previously the Engagement Marketing Manager, Cathey consistently demonstrates exceptional campaign development and strategic planning skills within the credit union marketing sector. Cathey began her career with GTE Financial in 2012 as a Teller, quickly working her way up to Member Experience Officer, then
Loan Officer. After a few years, she was promoted to Business Development Officer, followed by Community Financial Educator.
In each position, Cathey cultivated partnerships with local businesses developed financial literacy strategies and managed community development initiatives. As a product of her hard work and perseverance, Cathey advanced to Engagement Marketing Manager in 2019, where she continued to contribute to the credit union’s member merchandising in Community Financial Centers and marketing success.
“As AVP of Marketing, I plan on implementing marketing strategies to increase the innovative member experience
in relation to our products and services, commented Cathey. “I am forever grateful to GTE for investing in their
employees and promoting within to create more opportunities for employees at all levels.”