SANTA FE, N.M. – Guadalupe Credit Union (GCU) has received the 2024 Best of the Best award from MemberXP, which is offered through CU Solutions Group.
The award is an annual acknowledgment bestowed upon credit unions that consistently excel in delivering exceptional service.
According to the company, in 2023 more than 300,000 MemberXP surveys were sent to more than eight-million credit union members, spanning all 50 U.S. states, and extending into Canada. Custom questions were triggered by relevant member engagements and designed to capture insights spanning a diverse range of financial interactions, from account openings to loan applications, the credit union said.
The annual competition focuses on two universal CX metrics: Net Promoter Score (NPS) and Member Effort Score (MES), “meticulously identifying and verifying the top 25% of performers in each financial experience category, leading to the presentation of the Best of the Best awards.”
GCU said it stands among this elite group, exemplifying excellence in member satisfaction and service delivery.
"We are overjoyed to see our members across Northern New Mexico actively participating by providing their invaluable insights on our services," said GCU President/CEO Tanya Romero-Sturgeon. "Our members' perspectives are crucial to us, and we are dedicated to continuously investing in improving their experience. At GCU, our core mission revolves around being a reliable ally in our community, offering both financial assistance and advice. I am incredibly proud of our GCU team for their relentless efforts in bringing this mission to life for our members."
Added David Dean, COO with CU Solutions Group, "Fostering member loyalty amidst growing competition from financial institutions and fintechs is a formidable challenge. However, credit unions that successfully engage members and harness their valuable insights not only distinguish themselves, but also wield the power to catalyze positive change within the organization. The recipients of this award attentively listened to the needs and desires of their members and took decisive actions based on that feedback, leading to remarkable results. Congratulations to this year's member experience leaders."