EAU CLAIR, Wis.--Pam Haller has joined Royal Credit Union as Executive Vice President-Chief Digital Experience and Marketing Officer.
In this role Haller is responsible for the strategic oversight of Royal’s marketing, advertising, digital experience and business development initiatives. Haller will also collaborate in strategic planning and organizational decision making as a member of the executive team, the CU said. “We are delighted to have Pam join Royal and our executive team,” said Brandon Riechers, Royal Credit Union President & CEO. “Pam is a creative, high-energy, results-focused, and data-driven leader who has achieved marketing success through traditional and digital channels. Pam’s strong ties to northwest Wisconsin, her Minnesota roots and demonstrated commitment to giving back to the communities she serves make her uniquely qualified to lead our digital experience and marketing team.” Haller has more than 20 years of experience in marketing. She comes to Royal from Chippewa Valley Technical College, where she served as Director of Marketing, Communications and Recruitment. She has also provided marketing consulting services to other organizations, including large corporate clients in the Twin Cities metro area. Prior to joining CVTC, Haller was the Director of Marketing, Sales and Communications for Visit Eau Claire. She has received a Master of Business Administration degree and a Bachelor of Arts, Business Management degree from Cardinal Stritch University. She also earned an associate degree in Applied Science, Marketing from Anoka Ramsey Community College, the CU said. “I’m honored to join Royal Credit Union,” said Haller. “I look forward to working with our digital experience and marketing teams to help tell Royal’s story and provide our members with an outstanding experience across all delivery channels. I also welcome the opportunity to advance Royal’s core purpose of creating a positive impact in the lives we touch by continuing my community involvement and volunteer activities.”