LITTLETON, Mass.– Local businessman Erik Diedrichsen was one of three top performers at the recent Mass Fallen Heroes InnoVets Business Expo & Pitch Competition held in Boston, which was sponsored in part by Hanscom FCU.
Diedrichsen, a U.S. Army veteran, presented his pitch for seed money for his company, Riverbend Resources and took home the $7,500 second-place prize. A total of $25,000 in seed money was donated by the event’s presenter, Hanscom Federal Credit Union.
In a Shark Tank-style pitch competition before a panel of four judges, Diedrichsen made the case for his company’s unique chicken feeder, the Poultry Pro Feeder. This DIY system, touted as “the Best Way to Feed Guaranteed,” is more effective and efficient than traditional feeding systems for chickens.
Diedrichsen reported that reception in the marketplace has been enthusiastic. Launched less than a year ago, his company projects almost $1 million in sales in its first year of business.
“We’ve had some good success with the product and have won other innovation awards. I know it’s an effective product, but I wasn’t sure how it would be received at this event,” said Diedrichsen, adding the money he won will help him cover legal expenses for patent enforcement for the Poultry Pro Feeder.
“Erik’s product already has a national following. His company’s story was inspired by COVID as chickens became the third most popular pet,” said Peter Rice, Hanscom FCU’s President/CEO and a judge for the event. “Today, 15 million Americans keep chickens. I know the value of his product and clearly so do hundreds of others, based on the product’s quick rise in popularity. This is a company that can make good use of the prize money to fuel its continued growth.”
The other presenters who participated in the InnoVets Pitch Competition included:
- Lauren Ayube, a Gold Star wife, who won first place with $12,500 in seed money for The Salem Plant Witch, LLC
- Seth Jordan, U.S. Marine Corps veteran, who won $5,000 in seed money for ServDAO
- Darlene Flores, U.S. Army veteran, Karaya Wellness, LLC
- Nicholas Vardaro, U.S. Army veteran, South Shore Dog Waste Removal
In addition to donating the seed money, Hanscom FCU is providing financial counseling and support to these Veteran and Gold Star family businesses through its association with InnoVets and Mass Fallen Heroes.
Hanscom FCU said its donation is part of the community support channeled through Hanscom FCU Charitable Foundation, which has donated more than $1.5 million in support of Veterans, Gold Star families, and underserved members of the community.
“Providing support for those who have served our country and their families is in our DNA,” said Rice. “Innovation is one of our five values, so I’m particularly pleased to award Erik seed money for his business and product…Nearly half of veterans report that finding financial resources for starting a business is not easy, and even when they do find funding, it’s often not enough for their business to survive. Despite these roadblocks, almost all of them, 94%, don’t give up despite the lack of initial support. An event like the InnoVets Pitch Competition gathers community support to deliver the support and gratitude that these Veterans and Gold Star families have earned. We congratulate Mass Fallen Heroes for their relaunch of their InnoVets program and are honored to be part of their work on behalf of Veterans and Gold Star families.”