ARLINGTON, Texas –Heidi Hardy has been named Vice President of Public Relations at Texas Trust Credit Union.
In this newly created position, Hardy oversees the credit union’s community relations and public relations strategies, centered on helping members build brighter financial futures and enhancing Texas Trust’s reputation in the community.
Prior to Texas Trust, Hardy led her own marketing consulting firm, specializing in creating audio/Video content for non-profits and small businesses. She also led the Arlington-Mansfield Area YMCA for four years as its Vice President of Community Engagement. There she served as the community spokesperson for the organization, led its social responsibility programs and directed its communications initiatives.
Hardy has also played a pivotal role on numerous community boards and charities in the last 13 years, bringing a strong community and public relations background to the credit union.
“Heidi Hardy’s experience and connections will enhance our presence in the community and allow us to continue to expand our outreach,” said Ron Smith, Chief Growth Officer for Texas Trust Credit Union. “Heidi came to us highly recommended by those who worked alongside her on various community initiatives. Her experience, philosophy, and personality align perfectly with our mission and culture.”