PLANO, Texas–InTouch Credit Union said it has begun offering its members Snigglezoo, a financial wellness programs for parents and children from birth to young adulthood, with The Art of Allowance Project.
According to Snigglezoo launched its new Art of Allowance Project for credit union featuring its already well-known Money Mammals youth program, while adding the Adolescent$ program for tweens and teens and a component to empower parents.
“We want to be an intergenerational credit union,” says Tim McCoy, SVP of marketing and eCommerce at InTouch Credit Union. “We want to serve the children and grandchildren of our members. We plan to be around far into the future. We are building a foundation of longevity. That means engaging with parents. It means engaging with children when they are very young and staying engaged throughout every stage of their lives.”
According to the company, the Art of Allowance Project’s offerings help encourage such multigenerational loyalty.