JACKSONVILLE, Fla. — Jax Federal Credit Union has appointed Karen DeSalvo as its Chief Experience Officer.
DeSalvo has built an impressive strategic marketing career in the financial services industry. Prior roles include Chief Experience Officer for ValleyStar Credit Union and Chief Marketing Officer of Truliant Federal Credit Union in Winston-Salem, North Carolina from 2010-2018, which saw a 26% increase in assets and 25% increase in membership during her tenure. She served as Senior Vice President of Retail and Digital Banking of Allegacy Federal Credit Union, also headquartered in Winston-Salem. There, she directed the leadership team in developing a comprehensive digital banking migration strategy focused on enhancing the membership experience.
“Here at Jax Federal Credit Union, we are dedicated to delivering an incredible member experience. Karen will have the opportunity to elevate that dedication even further as our first Chief Experience Officer,” said John Servos, CEO and President of Jax Federal Credit Union. “We know she possesses the talent and motivation to better our company as we ensure all members have the best experience possible, whether they’re engaging with us digitally or in person.”
In her new role as Chief Experience Officer, DeSalvo will guide executive leadership on cultivating excellence in member services; build strategic initiatives to enhance Jax Federal Credit Union’s products and services; and oversee efforts to promote sustainable growth.
“It is an honor to be the first to fill the position of Chief Experience Officer for Jax Federal Credit Union and to be a part of this dynamic leadership team,” said DeSalvo. “I’m excited to enhance our members’ experience and partner with them to achieve their financial goals.”