SAGINAW, Mich.— Jolt Credit Union has named Matt DeVries Vice President of Marketing.
DeVries will be responsible for overseeing the planning, directing, and implementation of the credit union’s marketing strategy which strives to help generate credit union awareness, as well as drive new member acquisition and increased engagement with all members.
He brings nearly 10 years of marketing and communications experience to the position after serving in similar roles with the Midland Business Alliance, Great Lakes Loons and ESPN 100.9-FM. The Central Michigan University alumnus is active in the community serving on various committees with Family & Children’s Services of Mid-Michigan, United Way of Midland County, Midland Young Professionals and the Great Lakes Bay Region chapter of the American Advertising Federation.