LBS Financial Credit Union Announces Two Promotions

LONG BEACH, Calif.-- LBS Financial Credit Union announced two promotions.

Jeff Niedenthal, formerly the Credit Union’s senior vice president, member services was promoted to senior vice president/chief experience officer (CXO). Christine Bass, formerly vice president, branch operations was promoted to Jeff’s former role as senior vice president, member services.

The role of senior vice president/chief experience officer is a new role at the Credit Union.  In this capacity Jeff Niedenthal is now responsible for elevating LBS Financial’s service focus across Member-facing areas in addition to electronic delivery channels and payment systems. 

As vice president of branch operations for LBS Financial since 2016, Christine oversaw branch operations and Investment Services. Now a member of the senior leadership team and continuing to report directly to Niedenthal, Bass is responsible for branch operations, Call Center, Investment Services, and Compliance in her new role.

Jeff and Christine collectively oversee 60%+ of the organization and each have been employees of the Credit Union for over 8 years.

“These are well-deserved promotions for Jeff and Christine,” said LBS Financial Credit Union President & CEO, Sean Hardeman. “Their roles are critical to helping LBS Financial continue to put a strong emphasis on extraordinary member service. Jeff has made a tremendous impact on our organization over the years and has been in the forefront of many beneficial projects. Christine has led several important operational projects, rebuilt our Investment Services area, and has strengthened branch operations and our service focus. ”