LYNN, Mass.–Thanks to a recently formed “give-back” program designed to produce a new source of revenue for charitable giving by credit unions, the Massachusetts Coalition for the Homeless and its “A Bed for Every Child” initiative was the recipient recently of a check topping $5,000 from LTI Business Solutions (LTI) presented on behalf of Workers Credit Union.
Conceived by Walt Laskos, formerly of the Cooperative Credit Union Association, in collaboration with Isaiah Moskowitz, CEO of LTI, the new give-back program has LTI giving a portion of the commission paid for performing credit union media buys back to charities on behalf of the credit union.
“After working with credit unions for several years and seeing their commitment to the communities they serve and their generosity in giving back to those in need, I’ve chosen to embrace those same values in my own business practices,” Moskowitz said. “Returning a portion of the commission not only enhances the work of credit unions, it also strengthens the charities they support.”
LTI’s check presentation was made on behalf of Workers Credit Union, and the services LTI performed for the Littleton-based credit union as its media-buying agent.
“While LTI delivers superior marketing talents and media-buying services, it also provides us with the added advantage of working with a business partner that not only understands credit unions and our values, but also emulates them for such a worthy cause,” said Caroline Santangelo, SVP-marketing and product development at Workers Credit Union.
The Massachusetts Coalition for the Homeless and its “A Bed for Every Child” initiative is the official state charity of the Massachusetts Credit Unions and its social responsibility committee.
“Generating new sources of charitable funding in today’s economic environment can be a challenging endeavor,” said Charlene Bauer, SVP, outreach and advocacy at Metro Credit Union, and chairman of the committee. “By making today’s donation, LTI Business Solutions has proven that its new media-buying program meets that challenge.”