EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) has received two national awards for its creative excellence and outstanding results in marketing.
In 2022, the Credit Union created a branded bus wrap for a Capital Area Transportation Authority (CATA) bus that drove through Michigan State University’s (MSU) campus throughout October and November. The design aimed to promote MSUFCU’s brand awareness among MSU students, faculty, staff, and campus visitors.
The MSUFCU campus bus wrap won the following awards for outdoor design:
Credit Union National Association (CUNA) Diamond Award
Marketing Association of Credit Unions (MAC) Gold Award
“We are honored to receive these recognitions for our team’s work in creatively promoting our credit union services to our members and prospective members,” said Susi Elkins, MSUFCU Chief community impact officer. “These marketing efforts inform individuals in our communities about opportunities to establish a partnership with a trusted financial institution whose mission is to help them achieve their financial goals, and ultimately, their dreams.”