MIDLAND, Mich.–Members First Credit Union has launched its “Bringing Joy Home- Your Donation Matched campaign,” which is said is aimed at addressing the urgent issue of affordable and attainable housing in Midland County.
In partnership with the nonprofit Affordable Housing Alliance of Midland County (AHA), the campaign is aiming to amplify the affect of community donations by matching them dollar-for-dollar, up to $20,000
“According to recent statistics, 1 in 4 renters in Midland County struggle to afford housing, often spending over 50% of their income on rent alone,” the credit union said. “This financial strain forces families to make difficult budget trade-offs, impacting their ability to meet other essential needs such as food, clothing, transportation, and healthcare.”
Established in 1995, the Affordable Housing Alliance is a nonprofit organization that provides rental units to low-income families at a below-market rate. By serving families that include essential workers such as teachers, daycare workers, servers, and others, the organization contributes to Midland County's mission of building inclusive, thriving communities. Unlike subsidized programs, AHA relies solely on donations and grants to achieve its mission.
As a community development financial institution (CDFI), Members First said it is committed to furthering its mission of serving the underserved, particularly in addressing basic needs and housing challenges.
“At the heart of this mission is the fundamental belief that everyone deserves a safe and secure place to call home,” it added.
"We are thrilled for the opportunity to partner with the Affordable Housing Alliance," said Kristen Williamson, community relations leader at Members First. “Housing is a vital backbone to the success of thriving communities, in which AHA plays a pivotal role in Midland County. As Members First seeks to create an impact in the housing efforts across our state, we can’t wait to see the results of this matching gift campaign.”