LANSING, Mich.– In 2018, the Michigan Credit Union League (MCUL) focused its fundraising efforts on the Children's Miracle Network (CMN), and through the League's #KekeChallenge, silent and live auctions, fun run, golf outing and matching donations, MCUL reports it raised a total of $158,635 last year.
A large portion of this fund was raised through MCUL's #KekeChallenge campaign, which donated $1,000 to the CMN Hospital of choice for each credit union that participated in the viral video challenge.
A compilation of all participating videos can be viewed here. Individual videos from each credit union can be viewed here.
“What started as a light-hearted idea and challenge by One Detroit CU CEO Hank Hubbard became a groundswell of fun, humorous promotion of individual credit union brands and the credit union spirit,” said MCUL President and CEO Dave Adams. “More than 25 credit unions and $22,000 in fundraising associated with the #KekeChallenge videos helped put Michigan’s CMN fundraising over $150,000 for 2018. MCUL thanks our credit union community for its sense of commitment to service but also for its willingness to find casual, fun ways to promote the special and unique character of credit unions.”
Another $10,000 of the total sum raised is the result of a generous donation from the CO-OP Network. MCUL wants to thank CO-OP Network CEO Todd Clark for his organization's recent contribution