ST. PAUL, Minn. – The Minnesota Credit Union Network has named the winners of its annual Minnesota Credit Union Marketing Awards. Winners were honored at a luncheon in Minneapolis. The Award program recognizes outstanding efforts in the areas of branding, community impact and outreach, digital advertising, video, and complete campaigns.
“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program recognizes the best of the best. We would like to congratulate the winners and thank all of the 2018 applicants for their participation.”
2018 Minnesota Credit Union Marketing Award recipients include:
Branding
• More than $1 Billion, Hiway Federal Credit Union, Shake Television Spot
• $500 Million to $1 Billion, City & County Credit Union, New & Improved | Say Hello to Eagan
• $250 Million to $500 Million, SouthPoint Financial Credit Union, Branding at SouthPoint Home Mortgage
Community Impact & Outreach
• More than $1 Billion, Royal Credit Union, YMCA Twin Cities | Summer Financial Education Partnership
• $500 Million to $1 Billion, Ideal Credit Union, “Stop the Texts, Stop the Wrecks” Don't Text and Drive Awareness Campaign
• $250 million to $500 million, TopLine Federal Credit Union, TopLine Knitting Club
• $100 million to $250 million, First Alliance Credit Union, Pet Month Campaign
Complete Campaign
• More than $1 Billion, TruStone Financial Federal Credit Union, Member Photo Calendar Contest
• $500 Million to $1 Billion, Mayo Employees Federal Credit Union, Kick Off Your Family’s Financial Game Plan
• $250 Million to $500 Million, Richfield Bloomington Credit Union, RBCU Flags for Fort Snelling Sponsorship
• $100 Million to $250 Million, First Alliance Credit Union, Watch Your Money Grow - CD Promotion
Digital Advertising
• More than $1 Billion, SPIRE Credit Union, #SPIREValuesWinter
• $500 Million to $1 Billion, City & County Credit Union, Branch Experience | 360 View
• $250 Million to $500 Million, TopLine Federal Credit Union, TopLine’s Knitting at Noon Facebook Post
• $100 Million to $250 Million, Anoka Hennepin Credit Union, AHCU Spirit Foundation Uses Fintech to Help Local High Schools Decrease Activities Costs
Printed Material
• More than $1 Billion, Firefly Credit Union, Annual Report
• $500 Million to $1 Billion, City & County Credit Union, Empowering You To Do More | Your 2018 Money Makeover
• $250 Million to $500 Million, Richfield Bloomington Credit Union, RBCU Flags for Fort Snelling themed Annual Report
• $100 Million to $250 Million, Centricity Credit Union, Anniversary Specials: Infinitely Rewarding - Printed Material
Video
• More than $1 Billion, SPIRE Credit Union, SPIRE Video Testimonials Long Form
• $500 Million to $1 Billion, City & County Credit Union, Ashley’s Member Story | Refinancing with City & County
• $250 Million to $500 Million, Mid-Minnesota Federal Credit Union, Facing - and the Faces of - Poverty
• $100 Million to $250 Million, First Alliance Credit Union, Member Testimonial Video Series
The 47 applications were evaluated by volunteer judges Paragon Social LLC Founder Ava Beilke; DAYTA Marketing digital strategist and consultant Erin Perry Borron; and Louisiana FCU’s chief administrative officer and CUNA Marketing & Business Development Council Chair Mia Perez.