HARRISBURG/BLOOMSBURG, Penn.–PSECU hosted a “Back to Bloom Bash” for the students, faculty, and staff of Bloomsburg University. In addition to welcoming the university community back to campus for the fall 2018 semester, PSECU also unveiled its recently remodeled Bloomsburg University Financial Education Center (FEC), engage attendees with fun financial learning opportunities, and offer free food, games, and prizes.
The Back to Bloom Bash took place in the lobby of the Warren Student Services Center (SCC).
Following 16 years of operation, PSECU began the Bloomsburg University FEC renovation project in May of this year. Enhancements to the site include a new design that encourages a more user-friendly experience and incorporates innovative technologies to provide better service to visitors. The FEC’s branding and look will also be updated and modernized to align with PSECU’s current style. Thanks to the remodel, the FEC is also now larger, brighter, and more inviting, the credit union said.
“At PSECU, it’s our goal to always offer the highest quality products and services. This often means making upgrades to ensure that we offer the most up-to-date tools and technologies for our members and potential members,” said PSECU President Greg Smith. “Our Financial Education Centers are especially important because they give students educational opportunities that can set the foundation for their future financial well-being and success.”
One of 24 total PSECU FECs, the Bloomsburg University location provides financial services assistance to the institution’s community members, all of whom are eligible for membership in the credit union. Additionally, it provides internship opportunities for students looking to gain real-world experience in areas such as marketing and business operations, and serves as a place to hold financial education workshops for those interested in learning more about managing their finances. Since opening, PSECU has employed 47 paid student interns at the Bloomsburg University FEC.
To further encourage the Bloomsburg University student audience to attend the Back to Bloom Bash, PSECU said it took over the university’s Snapchat social media channel for a portion of the event day. Using video announcements, the credit union promoted participation in a Golden Ticket ATM challenge, a financial education-focused passport-stamping activity, familiarity with the PSECU FEC, and overall enjoyment of the event.
“The Back to Bloom Bash is a way for us to celebrate the start of a new academic year with Bloomsburg University and let the campus population know that we’re here to help them reach their personal goals – financial and beyond,” said Mike Verotsky, Director of University Development for PSECU.
Following the remodel of the PSECU FEC at Kutztown University last October, completion of the Bloomsburg University project marks the second of a series of similar projects the credit union plans to coordinate on other college and university campuses across the Commonwealth.