HARRISBURG, Penn.–PSECU has been recognized by the MarCom Awards for the fifth year in a row. The international competition, administered by the Association of Marketing and Communication Professionals, is designed to honor the creativity and hard work of industry professionals, and receives more than 6,000 entries from dozens of countries around the globe. For 2018, PSECU entered 26 pieces into the competition, all of which received accolades.
“It’s such an honor for our team to receive recognition of our marketing efforts on an international level,” said PSECU Vice President of Marketing and Membership Development Barb Bowker. “It is our goal to produce and share valuable content that educates, inspires, and motivates our members and non-members to make their wallets work for them. I’m proud that my team continues to create award-winning content that ultimately makes a positive impact on the financial well-being of those in our community.”
According to the summary of the MarCom Award selection process provided on the official website, “Entries are judged at random and not compared directly to other entries in their categories… There are no lengthy essays to persuade the judges; all work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant’s imaginative explanation of an entry’s value.”
PSECU received six Platinum Awards, the highest designation in the competition; 10 gold awards and 10 honorable mentions.
“Our strategic marketing approach is to create content that is built with the consumer at the center, aiming to deliver a positive experience consistently across all channels. The recognition of our team in this year’s MarCom Awards affirms that our time spent building this integrated approach is paying off,” said Karen Roland, PSECU’s AVP, Marketing and Communications.
To deliver on this strategy, PSECU said its Marketing Department handles much of the credit union's design work internally, taking the idea for each piece from conception to completion in-house.
“This marks the fifth consecutive year that PSECU has been recognized by the MarCom Awards, and we couldn’t be prouder of that achievement,” said Kerry Mullen, PSECU’s Creative Director. “Our creative team strives to always produce engaging, relevant, and visually appealing branded marketing collateral for our audiences, and these awards – from such a prestigious and well-known competition - affirm that we’re meeting our goal.”