HARRISBURG, Penn.–PSECU sponsored the 12th annual Pennsylvania Pink Zone, an event that aims to raise awareness, funds, and support for breast cancer research and empower its survivors. Marking its third consecutive year of support, the credit union increased its contribution to the cause from $1,000 in previous years to $3,000 in 2018.
This year’s Pink Zone took place at the Penn State Lady Lions basketball game.
“At PSECU, our promise is to give our members the financial options they need to achieve a better life,” said PSECU President Greg Smith. “We also support organizations, like the Pennsylvania Pink Zone, that are making our communities stronger and healthier, because in the end we all benefit.”
During halftime at the Penn State Lady Lions game, breast cancer survivors in attendance were encouraged to go onto the court and make their survivorship – their length of time cancer-free – known to the crowd by each holding up their unique survivorship card. Approximately 552 survivors participated. Their cumulative survivorship totaled 3,451 years, seven months, and 20 days.
Funds raised from Pennsylvania Pink Zone’s year-round efforts support six organizations that work to provide breast cancer education, prevention, diagnosis, and treatment, including the Mount Nittany Medical Center, Penn State Hershey Cancer Institute, PA Breast Cancer Coalition, Kay Yow Cancer Fund, J.C. Blair Memorial Hospital, and Geisinger-Lewistown Hospital.
“Seeing the hundreds of Pink Zone survivor participants come together in one unified effort on the court of the Bryce Jordan Center truly makes a powerful statement,” said Barb Bowker, PSECU Vice President of Marketing and Membership Development. “It is a bold visual reminder of why ongoing breast cancer research, education, diagnosis, and treatment is so important – humanizing the concept by connecting it with the faces breast cancer survivors. PSECU is honored to be a part of the Pink Zone’s efforts.”