HARRISBURG, Pa.--Barb Bowker, PSECU Chief Member Experience Officer, has been named to the 2022 City & State PA Impact 50 list.
According to City & State PA, the Impact 50 list identifies the “most powerful forces for environmental, social, and governance improvement in Pennsylvania.” The Impact 50 honorees will be celebrated for improving the lives of Pennsylvanians through their community service, volunteerism, diversity initiatives, advocacy efforts, and innovation. “As a lifelong PA resident, I am honored to be included in this list among 49 other Pennsylvanians working to make this state as strong and as prosperous as it can be for its residents,” said Bowker. Bowker has been with PSECU for more than 30 years. Since assuming the role of Chief Member Experience Officer, PSECU surpassed the 500,000-member mark, a momentous milestone in the credit union’s 88-year history. That growth required strategic leadership and collaboration from all areas of the credit union. Additionally, she led the realignment and formation of the Member Experience area which brought multiple departments of the credit union together to enhance the member experience. Those areas included: analytics, marketing, creative, community relations, PSECU’s contact center, deposit product management, and digital banking. This change has resulted in a stronger focus on the member experience across all channels and a renewed focus on ensuring PSECU is providing members with the deposit products they need for financial success.