ELKHORN, Wis.–Peoples Bank here has officially become Advia Credit Union. Now providing membership eligibility to the nine southeastern counties of Wisconsin, the former Peoples Bank anticipates significant expansion opportunity as Advia Credit Union in both commercial financial services as well as serving individuals in the area with competitive deposit options, lending and digital access, the credit union said.
The customers of the former Peoples Bank will now immediately enjoy expanded access to a growing list of locations in Advia’s multi-state footprint that includes Wisconsin, Illinois and Michigan, Advia said.
“This is such an exciting day for Advia Credit Union as our team join forces with those of Peoples Bank. Our goal is to complement each other’s areas of expertise in serving area families and businesses,” says Cheryl DeBoer, Advia's president and CEO. “For all members we serve, we want their experience to be easy and simple with access to financial tools that save them time and money. This growth for our credit union into Southeastern Wisconsin is a wonderful example of how we’re working to reach our goal and live to our mission of providing financial advantages.”
Advia now serves over 140,000 members with 28 branches in Michigan, Illinois and Wisconsin. In Wisconsin and Illinois, there will be a total of 10 branches in Beloit, Janesville, Williams Bay, Waukesha, Elkhorn, Silver Lake, Burlington, WI,