ALEXANDRIA, Va., July 20, 2015—Zubair Rana joined PenFed Credit Union (PenFed) as its chief marketing officer. Rana will oversee all marketing and advertising operations for the $18.6-billion PenFed.
Rana joins the management team at PenFed after more than 17 years with Toyota Motor Sales, U.S.A., Inc. While with Toyota, he attained the position of regional vehicle field sales manager for the carmaker’s Central Atlantic region, a 135-dealership network in a five-state area.
The credit union said that Rana's deep and extensive experience in marketing is expected to bring fresh perspectives on differentiating PenFed Credit Union from other financial service providers.
“Zubair is the latest in a series of hires that continues to add breadth and depth to PenFed's team. Placing talented professionals alongside each other on a winning team in a collegiate, collaborative environment results in innovative thinking and amazing energy,” said James Schenck, president and CEO of PenFed. “His experience in working closely with Toyota’s dealership network and agency partners to conduct effective brand promotion campaigns in a highly competitive landscape will play a key role as we drive the PenFed brand deeper into the public’s awareness.”