SANTA ROSA, Calif.--Redwood Credit Union has promoted Chris Cummins to vice president of virtual service delivery.
In his new role, Cummins is responsible for overseeing the delivery of high-quality digital experiences when members access the credit union’s online services. Under his watch, members will receive prompt and relevant help from RCU’s contact center through modern assistive technologies such as chat, co-browsing, and video.
Cummins joined RCU in 2013 as remote delivery manager and has since taken on roles as digital experience manager and most recently vice president of virtual service delivery. Prior to joining RCU, Cummins worked for Pacific Pulmonary Services as a senior software engineer and then service desk manager, overseeing software and hardware support for a nationwide workforce, and for Mitchell1, a subsidiary of Snap-on Tools, as a senior software engineer leading the development of automotive software product lines.
“Chris’s goal is to provide excellent service, and in his role, that means ensuring transactions are as simple and easy as possible, so no one needs to spend excess time banking,” said Deirdre Thompson, senior vice president of member experience. “He’s a caring individual who wants to make a positive impact in the lives of our community members."