BOULDER, Colo.— Manuel “Manny” Rodriguez, Chief Marketing, Experience and Customer Officer for UCHealth, has been appointed to the Elevations Credit Union Board of Directors.
Rodriguez is an accomplished marketing executive with proven success in building brands, creating and delivering on strategic and tactical marketing plans, and developing innovative sponsorship programs across multiple industries.
“Having such an accomplished local and visionary leader join the board is very exciting,” said Don Cheyne, Elevations Credit Union Board Chair. “His passion for brand building and positioning, as well as consumer and community marketing make him the perfect addition to the Elevations team as we continue to grow our membership across Colorado.”
Rodriguez currently serves as the Chief Marketing, Experience and Customer Officer for UCHealth, a nationally recognized, nonprofit health care system with operating revenue of $6 billion and a workforce of more than 28,000 people. He oversees brand, marketing, advertising, sponsorships, communications and patient experience.
"I am honored to join the board of Elevations Credit Union," said Rodriguez. "Considering Elevations’ mission and deep commitment to the community and my own work and desire to be involved in the community, this feels like a natural fit for me. I strive to create relationships with the brand that go beyond the transaction and are about building connections with the brand, which is incredibly aligned with Elevations’ value proposition."